Swap N Go (SNG Token)
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Overview
Swap N Go is a DeFi decentralized exchange (DEX) project powered by the $SNG token. As a new entrant in the competitive DEX space, Swap N Go required a comprehensive token launch campaign designed to drive trading volume, expand its community, and establish strong regional and global brand awareness.
Ecoopex partnered with Swap N Go for an 8-week activation campaign, delivering integrated marketing, PR, influencer, and community-building strategies to maximize visibility and adoption.
Services Provided
Ecoopex managed a full-stack growth campaign, including:
- Marketing & Design – End-to-end creative campaign assets and branding.
- Influencer Marketing – Partnering with global KOLs across Twitter, Telegram, and YouTube.
- Social Media Management (SMM) – Scaling presence on Twitter, Telegram, and community platforms.
- Public Relations (PR) – Securing placements in crypto and mainstream media outlets.
- Business Development (BD) – Engaging projects and partners to expand ecosystem reach.
- Community Management – Growing and moderating Telegram and Discord communities.
- Content Creation – Generating consistent narrative-driven posts, threads, and campaign materials.
Approach
Ecoopex structured the Swap N Go campaign around awareness-to-activation stages:
- Token Launch Momentum
- Coordinated marketing and PR around launch events.
- Built hype with influencer pushes and trending campaigns.
- Coordinated marketing and PR around launch events.
- Influencer & Trending Campaigns
- Onboarded crypto KOLs across multiple regions to promote $SNG.
- Achieved trending on Crypto.com, CoinGecko, and Reddit to generate FOMO and visibility.
- Onboarded crypto KOLs across multiple regions to promote $SNG.
- Community & Content Growth
- Built a structured community funnel for onboarding and engaging holders.
- Produced consistent content streams (tweets, visuals, updates) to sustain traction.
- Built a structured community funnel for onboarding and engaging holders.
- Partnership Development
- Supported ecosystem growth by initiating BD conversations with exchanges, DeFi projects, and communities.
- Supported ecosystem growth by initiating BD conversations with exchanges, DeFi projects, and communities.
Execution
- Influencer Ecosystem: Partnered with global influencers to amplify launch visibility.
- Trending Campaigns: Secured trending slots on Crypto.com Price, CoinGecko, and Reddit (CryptoMoonShots).
- Community Building: Expanded community base with 1,200+ new holders.
- PR Coverage: Deployed campaign-focused PR content to highlight token launch and features.
- Volume Impact: Strategically timed campaigns aligned with launch trading windows to maximize activity.
Results
Ecoopex’s launch campaign generated strong visibility and traction for Swap N Go:
- Trading Volume: $3.5M+ within 8 weeks.
- Holders: 1,200+ new holders added.
- Influencers Engaged: Multiple KOL campaigns executed across regions.
- Trending Achievements: Featured on Crypto.com, Reddit, and CoinGecko trending lists.
- Community Growth: Sustained engagement through active Telegram & Twitter campaigns.
- Partnership Development: BD outreach positioned Swap N Go for long-term ecosystem collaborations.
Conclusion
Ecoopex’s integrated launch and awareness campaign successfully positioned Swap N Go as a competitive player in the DEX space. By driving over $3.5M in trading volume, securing trending placements, and onboarding 1,200+ holders, the campaign built strong foundations for continued growth.
This case illustrates Ecoopex’s ability to deliver scalable, launch-focused strategies that blend influencers, PR, and community growth into measurable results for DeFi projects.