Zignaly

Overview

Zignaly is a prominent DeFi and TradeFi platform, positioned as a Layer-2 (L2) solution enabling decentralized trading, profit-sharing, and investment opportunities. With ambitions to solidify its presence in the competitive Web3 landscape, Zignaly required a multi-channel campaign that could boost awareness, increase trading volume, attract new holders, and secure trending visibility across major crypto ecosystems.

Ecoopex partnered with Zignaly to provide full-stack marketing and advisory services, leveraging its expertise in influencer relations, trending campaigns, and crypto media strategies.

Services Provided

Ecoopex deployed a comprehensive marketing suite, including:

• Telegram KOL Campaigns – Engaging crypto-native communities.
  
  
• Twitter Shilling Campaigns – Generating organic buzz through coordinated content.
  
  
• Influencer Marketing – Partnering with 190+ KOLs across multiple regions.
  
  
• PR & Media Placement – Publishing 700+ PR articles and features.
  
  
• Reddit Subreddit Hot Trends – Securing positions in highly active crypto subreddits.
  
  
• CoinMarketCap & CoinGecko Trending – Coordinated campaigns to position Zignaly in trending lists.
  
  
• Crypto.com Trending & Price Search Push – Driving visibility across retail-focused channels.
  
  
• Content Creation – Producing over 350 pieces of high-engagement content.
  
  
• Marketing Advisory – Strategic oversight to ensure campaign scalability and ROI.
  
  

Approach

Ecoopex developed an integrated awareness-to-activation funnel that combined SEO, influencers, and market trends:

1. Community-Centric Buzz Creation
   
   
   
   • Activated Telegram and Twitter campaigns to create grassroots hype.
     
     
   • Engaged directly with communities through shilling campaigns and contests.
     
     
2. Influencer & PR Amplification
   
   
   
   • Onboarded 190+ influencers across Twitter, Telegram, and YouTube.
     
     
   • Rolled out 700+ PR articles on Tier-1 and Tier-2 crypto media, including Yahoo Finance.
     
     
3. Trending & SEO Strategies
   
   
   
   • Secured CoinMarketCap trending positions, including #1 most visited project.
     
     
   • Achieved CoinGecko trending in 7 countries simultaneously.
     
     
   • Pushed Zignaly to top trending slots on Reddit CMS and Crypto.com pages.
     
     
4. Content Marketing Engine
   
   
   
   • Delivered 350+ content pieces, including graphics, threads, and explainer posts.
     
     
   • Focused on sustained awareness rather than short-term spikes.
     
     

Execution

• Reddit Campaigns: Secured #1 trending spot on Reddit’s CryptoMoonShots.
  
  
• CMC & CG Trending: Managed to keep Zignaly trending across multiple geographies and ranking platforms.
  
  
• Crypto.com Campaigns: Achieved #2 on Crypto.com Price and #4 on main page visibility.
  
  
• Global PR Push: Coordinated coverage for Zignaly’s $100M Ecosystem Fund backed by DWF Labs, amplifying credibility.
  
  
• Influencer Rollouts: Orchestrated synchronized KOL pushes to maximize visibility across time zones.
  
  

Results

Ecoopex’s campaigns resulted in remarkable visibility and traction for Zignaly:

• Trading Volume Increase: +$7M during campaign period.
  
  
• New Holders: +1200 added.
  
  
• Rank Flips: Outperformed and flipped 9 competing projects.
  
  
• Influencers Engaged: 190+ active KOLs.
  
  
• PR Coverage: 700+ articles published globally.
  
  
• Content Production: 350+ pieces created and distributed.
  
  
• Trendings Achieved: 7+ across CMC, Coingecko, Reddit, and Crypto.com.
  
  
• Top Rankings:
  
  
  
  • #1 CoinGecko trending in 7 countries.
    
    
  • #1 CoinMarketCap most visited project.
    
    
  • #1 Reddit CMS trending.
    
    
  • #2 Crypto.com Price, #4 Crypto.com Main Page.
    
    

Conclusion

Through multi-layered influencer campaigns, SEO-driven trending strategies, and global PR amplification, Ecoopex successfully positioned Zignaly as one of the most visible and talked-about projects in the DeFi and TradeFi space.

The campaign not only drove +7M in trading volume and 1200+ new holders but also secured a dominant online presence with top trending positions across major crypto platforms.

This case study demonstrates Ecoopex’s strength in executing scalable awareness campaigns that combine influencers, PR, and trend-engine strategies to deliver measurable impact.

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