Spume.io

Overview

Spume.io emerged as an ambitious Web3 project positioned at the intersection of NFT marketplaces and decentralized finance (DeFi). Designed to democratize ownership of real-world and digital assets, Spume aimed to provide a platform where users could mint, trade, and monetize NFTs across categories ranging from digital art to tokenized physical assets.

In 2022, Spume prepared for its IDO and exchange listings with the goal of raising substantial capital, acquiring an active community, and establishing strong recognition across global and Chinese markets.

Ecoopex was engaged to provide an end-to-end marketing team as a service, covering everything from fundraising strategy to localized brand building, with a special emphasis on China-focused marketing operations alongside global expansion efforts.

Services Provided

Ecoopex delivered a dedicated full-stack marketing team that acted as Spume’s external growth department, including:

• Fundraising Strategy & Execution – Managing IDO rounds, coordinating with launchpads, and engaging investors.
  
  
• Design & Branding – Developing impactful campaign visuals tailored for both global and Chinese audiences.
  
  
• Influencer Marketing – Deploying KOL campaigns in both China and international markets to maximize visibility.
  
  
• Regional Management (China & Global) – Providing a localized team to engage communities in Mandarin, execute region-specific campaigns, and connect with Chinese media and influencers.
  
  
• Social Media Management (SMM) – Running global and region-specific channels, ensuring synchronized narratives.
  
  
• Public Relations (PR) – Positioning Spume through carefully crafted articles, press releases, and features across both Western and Chinese outlets.
  
  

Approach

Ecoopex’s approach was designed to balance global exposure with China-specific penetration:

1. Fundraising Preparation & IDO Coordination
   
   
   
   • Orchestrated 11 IDO rounds across platforms including Gate.io Startup.
     
     
   • Built transparent investor relations and community trust.
     
     
2. China-Specific Marketing & Localization
   
   
   
   • Deployed a dedicated Chinese marketing team to run WeChat, Weibo, and regional Telegram groups.
     
     
   • Partnered with Chinese influencers, media outlets, and community leaders to drive trust and adoption.
     
     
3. Global Influencer & Community Engagement
   
   
   
   • Partnered with top-tier KOLs across the US, EU, and Asia to establish international credibility.
     
     
   • Built parallel grassroots campaigns on Twitter, Telegram, and Discord for global traction.
     
     
4. Creative Campaign Development
   
   
   
   • Produced NFT-inspired visuals and IDO materials aligned with global branding but localized for Chinese audiences.
     
     

Execution

• IDO Campaigns: Coordinated and executed across platforms including KingdomStarter and Gate Launchpad, ensuring broad investor participation.
  
  
• Exchange Listings: Enabled high-visibility listings on KuCoin and Gate.io.
  
  
• Chinese Market Penetration: Operated localized marketing campaigns with Mandarin-language content, Chinese influencer partnerships, and media placements.
  
  
• Global Awareness: Maintained consistent international presence through social content, KOL engagement, and paid media pushes.
  
  
• PR Rollout: Distributed bilingual PR campaigns to highlight Spume’s value proposition globally and within China.
  
  

Results

The campaign delivered strong fundraising outcomes and regional brand establishment:

• Total Raised: $4.99M across 11 IDO rounds.
  
  
• Gate.io Startup: Secured $51M total deposit value, with a 97.88% success ratio from qualified users.
  
  
• Market Cap: $7.43M at launch.
  
  
• FDV (Fully Diluted Valuation): $40M.
  
  
• Exchanges: Listed successfully on KuCoin and Gate.io.
  
  
• China Market Impact: Established strong regional presence via localized campaigns, influencers, and Mandarin-speaking community managers.
  
  
• Global Reach: Built international brand recognition and long-term community traction.
  
  

Conclusion

By providing an entire marketing team as a service, Ecoopex enabled Spume.io to scale seamlessly across both global and Chinese markets. The combined fundraising success of nearly $5M raised, high-profile exchange listings, and a strong foothold in China demonstrated the effectiveness of Ecoopex’s hybrid approach.

This case underscores Ecoopex’s strength in bridging global and regional growth strategies, helping Web3 projects achieve financial milestones while building sustainable brand credibility.

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