GTA Arbitrum

Overview

GTA Arbitrum is a GameFi project launched on the Arbitrum ecosystem, aiming to combine gaming utility with token-driven community engagement. The project wanted to boost awareness, increase trading volume, and build a strong online presence through social media marketing, influencer partnerships, and user-generated content (UGC).

Ecoopex was engaged to design and execute a rapid activation campaign leveraging influencer marketing and community-driven strategies to position GTA Arbitrum for visibility and growth.

Services Provided

Ecoopex delivered a multi-channel campaign, including:

• Social Media Marketing (SMM) – Running structured awareness campaigns across major platforms.
  
  
• Influencer Marketing – Partnering with 300+ KOLs for coordinated posting.
  
  
• User-Generated Content (UGC) – Encouraging organic, community-created content to amplify credibility.
  
  
• Community Amplification – Building hype through Telegram and Twitter engagement.
  
  

Approach

Ecoopex designed a content and influencer-first approach:

1. Mass Influencer Activation
   
   
   
   • Partnered with 302 influencers across Telegram, Twitter, and TikTok.
     
     
   • Deployed synchronized posting campaigns to create a wave of visibility.
     
     
2. User-Generated Content (UGC)
   
   
   
   • Mobilized community members to create memes, TikToks, and discussion threads.
     
     
   • Rewarded participation to incentivize organic engagement.
     
     
3. Targeted Social Campaigns
   
   
   
   • Produced 30+ pieces of tailored content to highlight GTA Arbitrum’s unique positioning.
     
     
   • Ran platform-specific campaigns optimized for Arbitrum ecosystem communities.
     
     

Execution

• Influencer Push: 302 influencers posted across Telegram and Twitter, amplifying awareness.
  
  
• UGC Campaigns: Memes, TikTok videos, and organic user discussions were generated.
  
  
• Social Media Content: 30+ original posts designed for cross-platform engagement.
  
  
• Market Impact: Coordinated activity aligned with token events to maximize visibility.
  
  

Results

Ecoopex’s influencer and UGC-driven campaign created strong momentum:

• Trading Volume Growth: +400% increase during the campaign.
  
  
• Influencers Posted: 302 activated.
  
  
• Content Produced: 30+ professional and community-driven posts.
  
  
• Awareness Impact: Significant traction across Telegram, Twitter, and DexScreener tracking.
  
  

Conclusion

Through large-scale influencer activations and community-led UGC, Ecoopex successfully boosted GTA Arbitrum’s awareness, trading activity, and social footprint. The project achieved a 400% trading volume increase while building a sustainable base of community engagement.

This case illustrates Ecoopex’s expertise in blending influencer campaigns with organic community-driven strategies to rapidly scale visibility in the GameFi sector.

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