WOW EARN

Overview

WOW EARN is a Web3 wallet and Layer-1 ecosystem designed to empower users with decentralized earning opportunities, financial tools, and a gateway to Web3. With its own wallet, presale launchpads, staking, and community-driven features, WOW EARN set out to become a trusted platform for both newcomers and experienced users.

Ecoopex partnered with WOW EARN in a long-term engagement spanning over 2 years, serving as the project’s fractional Chief Marketing Officer (CMO) and leading its Business Development (BD) and Social Media Management (SMM) efforts. The goal was to build sustainable growth, secure partnerships, and scale the project into a globally recognized ecosystem.

Services Provided

Ecoopex provided CMO-as-a-Service, acting as the project’s external marketing and business growth team. Key services included:

• Public Relations (PR) – Securing tier-1 and tier-2 media coverage to increase trust.
  
  
• Social Media Management (SMM) – Managing Twitter, Telegram, and other platforms with a focus on growth and engagement.
  
  
• Influencer Marketing – Partnering with 300+ KOLs to promote campaigns and presales.
  
  
• Fundraising Support – Driving visibility and momentum for presale and fundraising campaigns.
  
  
• Community Building – Growing and nurturing communities across Telegram, Discord, and Twitter.
  
  
• User Growth Initiatives – Launching engagement campaigns, TaskOn challenges, and referral systems.
  
  
• Business Development (BD) – Securing high-value partnerships to strengthen ecosystem growth.
  
  

Approach

Ecoopex implemented a comprehensive growth strategy to scale WOW EARN’s user base and ecosystem:

1. CMO-as-a-Service Leadership
   
   
   
   • Acted as WOW EARN’s external CMO, directing strategy, campaigns, and execution across marketing and BD.
     
     
2. Business Development & Partnerships
   
   
   
   • Negotiated and secured 121+ partnerships, including collaborations with exchanges, KOLs, and ecosystem projects.
     
     
3. Community-Centric Growth
   
   
   
   • Designed campaigns for community activation, boosting engagement across Telegram and Twitter.
     
     
   • Built a structured funnel for onboarding and retaining over 300K+ community members.
     
     
4. Influencer & PR Push
   
   
   
   • Engaged 300+ influencers globally to promote presales, token launches, and campaigns.
     
     
   • Secured 50+ PR features across leading Web3 outlets.
     
     
5. User Acquisition Campaigns
   
   
   
   • Designed incentive-based strategies that attracted over 2.7M+ active users into the ecosystem.
     
     

Execution

• Community Growth: Built WOW EARN’s social presence to over 300K community members.
  
  
• Fundraising Support: Supported presale campaigns that raised $950K+.
  
  
• Influencer Ecosystem: Managed relationships with 300+ influencers for campaigns and presales.
  
  
• Business Development: Closed 121 strategic partnerships, expanding WOW EARN’s reach and integrations.
  
  
• PR Coverage: Delivered 50+ targeted PR publications to enhance credibility.
  
  
• Social Media Impact: Drove strong engagement metrics with millions of impressions and organic growth.
  
  

Results

Ecoopex’s long-term involvement generated measurable success:

• Total Raised: $950K+ in presales and fundraising.
  
  
• Community Growth: 300K+ across Telegram, Twitter, and Discord.
  
  
• Users Acquired: 2.7M+ onboarded into the WOW EARN ecosystem.
  
  
• Partnerships Secured: 121 signed collaborations.
  
  
• Influencer Partnerships: 300+ influencer activations.
  
  
• PR Coverage: 50+ features across global Web3 outlets.
  
  

Conclusion

Through its CMO-as-a-Service model, Ecoopex enabled WOW EARN to achieve sustainable growth, secure partnerships, and establish a strong global footprint. By combining business development, influencer marketing, PR, and community strategies, Ecoopex transformed WOW EARN into a widely recognized Web3 brand with millions of users and a thriving ecosystem.

This case highlights Ecoopex’s ability to function as an extension of client leadership teams, delivering end-to-end growth and operational excellence in Web3.

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