SquidGrow

Overview

SquidGrow is a Meme + Utility token project, co-founded and backed by Shibtoshi, a well-known Shiba Inu whale, with strong funding support and a Netflix “Squid Game” inspired brand identity. Already listed on major global exchanges such as Gate.io, MEXC, Bitrue, Bitmart, LBank, and more, SquidGrow aimed to strengthen its Chinese market penetration through highly localized marketing and PR.

Ecoopex was chosen as the partner to execute a China-focused campaign, leveraging WeChat promotions and PR placements in Tier-1 Chinese crypto outlets.

The Challenge

Despite global exchange listings and international awareness, SquidGrow faced challenges in:

• Building localized credibility in the Chinese crypto community.
  
  
• Driving community adoption in a region where WeChat is the dominant discovery platform.
  
  
• Amplifying its strong brand narrative with culturally relevant content tailored to Chinese investors.
  
  

Our Strategy

Ecoopex deployed a two-part campaign tailored for China:

1. WeChat Group Promotions
   
   
   
   • Activated 300+ WeChat groups covering highly engaged DeFi and meme coin communities.
     
     
   • Delivered localized content emphasizing SquidGrow’s unique narrative, audits, exchange listings, and backing.
     
     
2. WeChat Content Example:
   🚀$SquidGrow鱿鱼SHIB大户Shibtoshi 独家操盘，巨大资金支持，奈飞鱿鱼游戏概念MEME币横空出世！
   ☎️电报：https://t.me/SquidGrowPortalEntry
   🗞合约：0x88479186BAC914E4313389a64881F5ed0153C765
   🏎Coinscope审计+推广，CMC收录，🌟CZ关注推特
   🏎已在超过Gate.io、MEXC、Bitrue、BigONE、Bitmart、Bkex、LBank等11家头部交易所上市。
   🔗更多链接：Linktr.ee/squidgrow
   
   
3. Localized PR Articles
   
   
   
   • Published SquidGrow features and articles across top Chinese blockchain news sites, including:
     
     
     
     • 每日链闻
       
       
     • 区块头条
       
       
     • 区块智讯
       
       
     • 比特视界
       
       
     • 币闻财经
       
       

Results

• WeChat Penetration: 300+ active groups engaged, generating grassroots awareness.
  
  
• Localized Content Delivery: Culturally relevant Mandarin campaigns built credibility and trust.
  
  
• PR Coverage: 5+ articles published across high-traffic Chinese crypto outlets.
  
  
• Community Reach: Exposure to tens of thousands of Chinese investors and traders.
  
  
• Brand Awareness: Elevated SquidGrow’s positioning in China as a legitimate meme + utility project.
  
  

Conclusion

Ecoopex’s Chinese market campaign helped SquidGrow overcome cultural and regional entry barriers by directly engaging WeChat-driven communities and amplifying narratives across trusted local outlets. This case demonstrates Ecoopex’s strength in bridging Western projects with the Chinese crypto ecosystem, creating localized visibility, adoption, and investor trust.

‍