NFTGamingStars (GS1 Token)

Overview

NFTGamingStars (GS1 Token) is a Binance Smart Chain (BSC) platform that allows users to play games and earn in the metaverse. The multi-utility GS1 token powers a growing ecosystem, including:

• P2E Games
  
  
• Walk2Earn (W2E) Mobile App for iOS & Android
  
  
• NFT Marketplace
  
  
• Token Staking
  
  
• DEX on BSC for trading GS1
  
  

Future NFTs will be exclusively purchasable with GS1, ensuring deep token utility across all products.

The Challenge

NFTGamingStars aimed to:

• Build early adoption and visibility in the P2E/W2E and NFT market segments.
  
  
• Highlight GS1 as a multi-utility token driving multiple use cases.
  
  
• Expand its global community through influencer-driven awareness.
  
  
• Penetrate Chinese-speaking markets where gaming and metaverse adoption is strong.
  
  
• Build trust and engagement through relatable user-generated content (UGC).
  
  

Our Strategy

Ecoopex designed a multi-channel marketing campaign combining influencers, UGC, and localized promotions:

1. Influencer Activations
   
   
   
   • Partnered with Twitter and YouTube KOLs focused on P2E, NFT, and DeFi content.
     
     
   • Content centered around GS1 utility, including staking, NFTs, and W2E features.
     
     
2. User-Generated Content (UGC)
   
   
   
   • Organized UGC campaigns encouraging community members to create and share content around NFTGamingStars gameplay and GS1 token use cases.
     
     
   • Leveraged contests to reward the best user-driven videos, threads, and memes.
     
     
3. Chinese Market Penetration
   
   
   
   • Promoted NFTGamingStars in 300+ WeChat groups targeting gaming and crypto investors.
     
     
   • Localized campaigns in Mandarin highlighting P2E, W2E, and NFT integration.
     
     
   • Partnered with Chinese influencers to amplify awareness across WeChat and Telegram.
     
     

Execution

• Collaborated with mid-tier influencers for higher engagement rates.
  
  
• Ran UGC contests to generate organic buzz within the community.
  
  
• Deployed WeChat promotions and localized Mandarin campaigns for Chinese investors.
  
  
• Coordinated influencer posts during token promotion windows to maximize visibility.
  
  

Results

• Community Growth: Strong increase in Telegram membership and Twitter followers.
  
  
• UGC Impact: Dozens of community-created videos and posts amplified GS1 visibility.
  
  
• Chinese Market Reach: Tens of thousands exposed via WeChat and Mandarin campaigns.
  
  
• Investor Interest: Boosted credibility and presale traction through influencers and UGC.
  
  
• Market Positioning: Strengthened image as a multi-utility gaming + NFT ecosystem on BSC.
  
  

Conclusion

Ecoopex’s influencer, UGC, and Chinese marketing campaign enabled NFTGamingStars to gain visibility, organic engagement, and trust at a critical early stage. By leveraging influencers, localized community promotion, and community-driven content, the project successfully highlighted its GS1 token utility and expanded its presence within the global gaming and metaverse ecosystem.

‍