Givearn

Overview

Givearn is a DeFi mobile application designed for beginner-friendly crypto investing and financial empowerment. The project aimed to differentiate itself through simplicity, educational positioning, and strong branding in an increasingly crowded DeFi app market.

Ecoopex was brought in to design and deliver a comprehensive awareness campaign focused on influencer marketing, PR, and organic traffic growth to solidify Givearn’s brand visibility.

Services Provided

Ecoopex implemented a multi-layered awareness and marketing campaign, including:

• Influencer Marketing – Partnered with 10+ influencers across crypto-native platforms.
  
  
• Awareness Campaigns – Deployed social-first content strategies on Binance Square, Twitter, and Reddit.
  
  
• PR & Publications – Published 600+ features and articles across mainstream and crypto outlets.
  
  
• Content Creation – Designed campaign creatives, app showcases, and narrative-driven visuals.
  
  

Approach

Ecoopex developed a brand-first approach to introduce Givearn as a trusted, beginner-friendly DeFi app:

1. Influencer Collaborations
   
   
   
   • Partnered with 10+ KOLs across Telegram, Twitter, and Binance Square to showcase Givearn’s ease of use.
     
     
2. Content Marketing
   
   
   
   • Produced 11+ pieces of creative content highlighting app features and simplified user experience.
     
     
3. PR & Media Distribution
   
   
   
   • Secured 600+ articles and features across leading crypto and mainstream outlets to establish credibility.
     
     
4. Organic Awareness Push
   
   
   
   • Ran targeted campaigns that drove over 300,000+ organic impressions through community activations.
     
     

Execution

• Content & Creatives: 11+ campaign materials produced.
  
  
• Influencer Ecosystem: Collaborations with 10+ influencers across multiple regions.
  
  
• PR Coverage: 600+ publications across Tier-1 and Tier-2 outlets.
  
  
• Traffic Generation: Achieved 300,000+ organic traffic through coordinated campaigns.
  
  
• Community Engagement: Activated discussions in Binance Square, Reddit, and Twitter threads.
  
  

Results

The campaign successfully boosted Givearn’s visibility and traction:

• Content Created: 11+ high-quality campaign assets.
  
  
• Influencer Collaborations: 10+ influencers activated.
  
  
• PR Coverage: 600+ articles and posts.
  
  
• Organic Traffic: 300,000+ impressions generated.
  
  
• Community Visibility: Active engagement across Binance Square and Reddit.
  
  

Conclusion

Ecoopex’s influencer-driven awareness strategy successfully positioned Givearn as a beginner-friendly DeFi mobile app. With over 300K organic impressions, 600+ PR placements, and multi-platform influencer collaborations, the campaign enhanced Givearn’s brand presence and credibility in the DeFi space.

This case demonstrates Ecoopex’s expertise in crafting awareness campaigns for mobile-first DeFi solutions, blending PR, influencers, and content-driven strategies for measurable impact.

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