Dypius

Overview

Dypius (World of Dypians) is a GameFi and Metaverse project creating an immersive Web3 universe that combines gaming, NFTs, and DeFi integrations. As part of its growth strategy, Dypius aimed to achieve global awareness, SEO ranking improvements, and authoritative media coverage during its high-profile launches, including its availability on the Epic Games Store and collaborations with CoinMarketCap.

Ecoopex was tasked with delivering a full-scale awareness and PR campaign to elevate the brand’s visibility, strengthen trust, and improve search engine rankings.

Services Provided

• Public Relations (PR) – Coordinating features across mainstream and crypto media outlets.
  
  
• Awareness Campaigns – Crafting narratives to highlight major milestones like Epic Games Store listing.
  
  
• SEO & Google Ranking Support – Ensuring optimized visibility across search engines.
  
  
• Influencer Collaborations – Engaging niche and mainstream influencers to amplify reach.
  
  

Approach

Ecoopex deployed a multi-channel strategy combining PR, influencers, and SEO-driven campaigns to maximize impact:

1. Mainstream Media Coverage
   
   
   
   • Secured publications in Business Insider, Yahoo Finance, Markets Insider, and other top-tier sites.
     
     
   • Distributed professional press releases globally to highlight partnerships and product milestones.
     
     
2. Crypto Media & Blogs
   
   
   
   • Partnered with crypto-focused outlets and blogs to generate consistent niche coverage.
     
     
   • Placed educational articles positioning Dypius as an industry innovator.
     
     
3. Influencer Engagement
   
   
   
   • Activated 10+ influencers in the Web3, gaming, and crypto spaces to spread awareness across social platforms.
     
     
4. SEO & Ranking Optimization
   
   
   
   • Executed targeted keyword campaigns, driving Google search visibility into the Top 10.
     
     
   • Boosted long-tail keywords and project-specific searches for organic growth.
     
     

Execution

• Generated 692+ mainstream media mentions and 48+ crypto media features.
  
  
• Coordinated 30+ blog and crypto features, ensuring long-tail SEO optimization.
  
  
• Highlighted the project’s CoinMarketCap partnership and Epic Games Store listing as central awareness drivers.
  
  
• Used Binance Square campaigns to engage Web3 communities.
  
  

Results

• Mainstream Media Reach: Featured across 692+ websites globally.
  
  
• Crypto Media Coverage: 48+ publications and 30+ blogs.
  
  
• Influencers Activated: 10+ industry-relevant influencers posted across Twitter, YouTube, and Telegram.
  
  
• SEO Milestone: Ranked in Top 10 Google search results for key terms.
  
  
• Brand Awareness: Dypius became recognized as one of the leading GameFi projects with strong global visibility.
  
  

Conclusion

Ecoopex’s PR and SEO-focused awareness campaign positioned Dypius as a standout in the competitive GameFi and Metaverse space. Through strategic media placements, influencer engagement, and search optimization, Dypius achieved global visibility, improved brand credibility, and long-term SEO advantages, setting the foundation for continued growth within the Web3 gaming ecosystem.

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