Do Not Buy (DNB Token)

Overview

Do Not Buy (DNB Token) is a unique meme token project designed with radical transparency and bold presale incentives. Despite its unusual name, the project attracted attention by offering direct BNB cashback for early contributors and even the chance to win a Lamborghini Urus for top presale supporters. With KYC and audit by Solidproof, DNB aimed to merge humor, hype, and credibility to fuel its presale momentum.

The Challenge

Do Not Buy needed to:

• Build trust and legitimacy despite its tongue-in-cheek branding.
• Convert meme-driven interest into actual presale contributions.
• Reach targeted retail investors efficiently in a short presale window.

Our Strategy

Ecoopex executed a targeted promotional campaign across WeChat and Telegram:

1. WeChat Group Promotions
   
   • Distributed DNB content across hundreds of active crypto WeChat groups.
   • Highlighted cashback mechanics and Lamborghini giveaway as core attention drivers.
2. Telegram Community Promotions
   
   • Promoted presale details across Telegram trading and meme coin groups.
   • Engaged with early adopters through Q&A and content distribution.

Execution

• WeChat penetration: Coverage across 300+ groups in Chinese crypto community.
• Telegram promotions: Wide distribution in trading groups to maximize exposure.
• Incentive-focused content: Messaging centered on cashback offers and Lamborghini reward.

Results

• Mass Awareness: Significant exposure in Asia-driven communities via WeChat and Telegram.
• High Engagement: Strong buzz around cashback and Lamborghini reward system.
• Trust Signals: Audit and KYC positioned in all campaigns to reinforce legitimacy.
• Presale Traction: Increased participation driven by localized promotions.

Conclusion

Do Not Buy leveraged its ironic branding to spark attention, while Ecoopex’s WeChat and Telegram promotional strategy successfully converted that attention into presale traction. By amplifying incentives and targeting the right communities, the campaign built both buzz and tangible part

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